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The playful pet toy company, Far-Fetched, approached us with a desire to add a line of amusing dog toys that will grab a dog’s attention as well and their owner. To product the Ball Buds, we incorporated three items that dogs love into every character, a hollowed out, brightly colored ball perfect for chewing, a pliable, stretchy rope that encourages tugging, and a durable, rubber coated body. The Ball Buds’ versatility prolongs the life of the product as well as the play factor, creating a competitive edge in a crowded market.

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